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Bobby Likis Car Clinic

When we say, “We’ve been there & done that,” we’re not kidding! The original “Bobby Likis Car Clinic” was born in November 1986 on a local cable television network. The program increased in popularity, and by 1991, audience response was so tremendous that Bobby moved Car Clinic to the Gulf Coast ABC affiliate, where it was an outstanding success. 1991 also marked the birth of Car Clinic on the radio.

So much for the history books…2009 is in full swing! The Car Clinic programming suite has grown in breadth and depth: from one program in 2 states…to a rich programming suite with worldwide coverage via Broadcast Radio, American Forces Radio Network, Television, Print & the Internet, all originating from our all-digital studio.

Bobby Likis is a car expert & the only car-talk host on commercial radio named to the “Talkers 250,” the list of the top 250 talk-show hosts in America, 5 times. Bobby’s answered over 100K car questions live on air! car talk expert auto
“Bobby Likis Car Clinic” is the Consumer Connection (answers to car questions) to the Automotive Lifestyle on Commercial Car-Talk / Automotive-Talk Radio; podcast on assorted outlets (including iTunes); live on iTunes Radio; WiFi Radio; Windows Media Radio; Pal Talk chat room; globalcast on multiple Internet affiliates (incl live & libraried audio on “Listen Live”  & live video on our “Watch Live“); Television; Print; Internet; Retail Stores; Squeezebox; BMW/MINI Radio; Nokia-cast and CelleCast (all cells/all providers). Oh, and there’s YouTubeFacebook & Twitter.

It’s hard to believe that a successful businessman’s first intelligible phrase was “Hot car, Momma,” but it gets easier when you know the man in question is Bobby Likis. A two-year-old Bobby uttered these words after due deliberation from the back seat of his daddy’s Ford Coupe during a July hot spell, and his first clear phrase seemed to prophesy his direction in life. Bobby’s a seasoned pro who can speak elegantly, knowledgeably and engagingly on subjects running the automotive lifestyle gamut.

Bobby has worn every hat in the automotive industry: technician, race car driver & pit crew, automotive service center owner, industry consultant, and radio & TV talk-show host. Acknowledged by industry & consumers, Bobby “talks the walk” as he hosts nationally syndicated, automotive-oriented programs (originating from his all-digital, custom-designed studio located within his active service center) on broadcast radio, multiple Internet audio globalcasts, live video webcast (www.WatchBobbyLive.com), podcasts (including iTunes), iPhone, YouTube, American Forces Radio Network and television. Bobby also maintains a active presence on Facebook, Twitter, Pinterest, Instagram and other social media.

Bobby is on “Talkers 250,” the prestigious broadcast industry listing of the top 250 talk-show hosts in America—and the only car-talk host on commercial radio named to the list for five years in a row. Bobby

has been published in Motor Age, BE Radio, Tire Business AutoInc.; produces a quarterly e-newsletter of automotive advice, trends, tips & technology; & has authored a weekly newspaper article. The eyes & ears of automotive enthusiasts, he has broadcast “Bobby Likis Car Clinic” live from the Daytona International Speedway; Charlotte & Saratoga race tracks; Consumer Electronics Show; Concours d’Elegance; Automotive Aftermarket Industry Week; Woodward Ave Dream Cruise; Mid-America’s 10th Anniversary; the KAAPA Ethanol annual meeting; Heartland Corn Products annual meeting; CARS (Congress of Automotive Repair & Service); and NASTF (National Automotive Service Task Force) annual meeting.

SPECIFIC SUBJECTS OR ISSUES THE EXPERT CAN KNOWLEDGEABLY DISCUSS:

Aftermarket products & services, renewable fuels, new & used vehicle purchases, OEM issues, safety, mobile technology, automotive trends & legislation, consumer buying & service advice, preventive maintenance, gas mileage, vehicle performance & repair.

CURRENT RESPONSIBILITIES:

President, CEO, and Chief Cheerleader of Car Clinic which has 2 subsidiaries: Car Clinic Service/PreRepair® (CCS) & Car Clinic Network (CCN). CCS – sweeping the “Best of the Coast” and “Best of the Bay” awards (including “Best Automotive Service Shop,” “Best Oil Service,” “Best Reputation in Automotive Service”) for 6 consecutive years & soon celebrating its 45th anniversary – specializes in one-stop, full-service automotive maintenance, repair, inspection, information.  CCS is a Bosch-Authorized Auto Service Center, NAPA AutoCare Center, ASE Blue Seal Certified, AAA-Approved Auto Service Center and a member of the Automotive Service Association. Under CCN, Bobby produces nationally syndicated radio, internet, social media & television programming, which includes “Bobby Likis Car Clinic” and “Car Clinic Minute.”

BOOKS OR SIGNFICANT ARTICLES PUBLISHED:

Bobby has been published in Motor Age, BE Radio & AutoInc.; produces a monthly e-newsletter of automotive advice, trends, tips & technology; & authors a weekly newspaper article. Published articles include “Facility Showcase: Ring of Fire,” BE Radio magazine; “You Are the Future of Your Business: Now is the time to reexamine operations and see where you really want to go!,” AutoInc. magazine; “Gimme Gas with Bobby Likis,” Independent News weekly newspaper; and “From the Center of the Automotive Universe,” monthly newsletter. Presentations include “A Day in the Life of a Repair Order,” ProfitPro Summit and the “Consumers’ Point of View,” Consumer Electronics Show guest panelist. At the Consumer Electronics Show 2006, Bobby moderated the “Connect2Cars” Supersession, during which industry pacesetters defined the need for & fulfillment of consumer mobile electronics.

CURRENT OR RECENT PROFESSIONAL MEMBERSHIPS, ACTIVITIES, AWARDS:

Bobby is a Florida Certified Arbitrator for the Ford Motor Company, serves as technical adviser for a regional law firm, and is a member of the Automotive Aftermarket Industry Association, the Automotive Service Association, the Automotive Communications Council, the Specialty Equipment Manufacturers Association, and the National Association of Radio Talk Show Hosts. He served on NAPA’s National AutoCare Advisory Board, on Daytona’s Advanced Technical Center Board, and on the former Pensacola Junior College Automotive Service Management Technology Advisory Committee. Honored as the American Marketers’ Association “Marketer of the Year,” Bobby also won a Silver Addy for the “Bobby Likis Car Clinic” TV program, which captured the highest ratings in its time slot. Bobby was chosen to serve as master of ceremony for the GUNK “Serious Solutions Ultimate Challenge,” at the end of which he awarded the $5000 prize to the automotive department of the winner’s school. Nominated for Rotary Club’s “Ethics in Business” award, Bobby is extremely active in his community, having served on the Board of Directors for United Cerebral Palsy, WSRE Public Television & the Manna Food Bank. Bobby’s most recent appointment is to the Board of Directors of Regency Hospice. In addition, he was the honorary chairman of the March of Dimes, served on the board of the Pensacola Opera, and supports Ronald McDonald House, the USO, Big Brothers Big Sisters and Council on Aging. Bobby is most proud of his “Top Dog” honor, which is bestowed annually by the current award-holder on the single member of the local community who best exemplifies the spirit of giving back by his or her outstanding service.

EXPERIENCE WITH NEWS MEDIA:

Bobby has extensive knowledge & 20 years experience in all forms of media: live & produced radio & television and physical & electronic print.

PERSONAL:

Bobby lives and thrives on Florida’s beautiful Gulf Coast, where he enjoys the company of many friends, two daughters, four grandchildren (two sets of twins) and sweetheart. He enjoys public speaking, fundraising and the theater.